|P r o j e c t s u m m
a r y
De Strip (Cartoon)
Ramón Mosterd, Jeanne Works: tel. +31 (0)10-2134201 /
Artist Jeanne van Heeswijk initiated the project. The Waterweg Wonen
housing association and the Municipal Authority of Vlaardingen commissioned
the project. Museum Boijmans Van Beuningen and Showroom MAMA were
involved in producing the exhibition and organising the project. In
addition, various artists gave workshops, and the Uit+Thuis videotheque
laid on screenings, Internet TV and workshops for neighbourhood residents
The Waterweg Wonen housing association and the Municipal Authority
of Vlaardingen, as well as various larger and smaller sponsors and
Various, including shows, exhibitions, theatre
performances, films, talk shows and workshops. There was theatre,
poetry and photography, and there were installations. The Uit+Thuis
videotheque introduced video art. The many activities also regularly
led to productions by the neighbourhood residents. There was also
music and dance.
Architectural and non-material heritage. One of the most important
fundamental principles of the project was the relationship between
the physical and social structure of the post-war neighbourhood and
its residents and visitors.
|| Aims / objectives
To raise the visibility and consolidate the urban potential of the
Westwijk district of the Dutch town of Vlaardingen. To create new
social structures and to develop and consolidate existing structures
through temporary cultural reprogramming and stimulating cultural
|| Who it was for
Residents, young and old, of Westwijk and the rest of Vlaardingen.
The regional and national art public.
|| What learning was involved
The broad, diverse and experimental character of the project drew
on a number of skills: artistic, spatial, motor, sociological, psychological
|| Which methodologies used (if applicable)
Aesthetic and experimental aspects played a major role. The target
group was approached to participate in the project in both an active
way - by taking part in, and helping to organise, the activities
themselves - and in a more passive way - by visiting the
exhibitions or activities. The initiators tried to appeal to a diverse
public by focusing on the continuity and visibility of the project
and by organising activities for different target groups.
||Where/When it was
A former shopping centre at Floris de Vijfdelaan 130-152 in
the Westwijk district of Vlaardingen. From 23 May 2002 to 23 May 2004
||Planning / preliminary work
The initiative originated with Jeanne van Heeswijk and stemmed from
her art project entitled 'Until We Meet Again' and her
personal involvement with Westwijk. She sought the cooperation of
the Museum Boijmans Van Beuningen, Showroom MAMA and various artists
including Peter Westenberd, who set up the Uit+Thuis videotheque.
In addition, the French architect François Xavier Guilon designed
a new look for the front of the building. Social worker Abdelakil
Benomar was involved, as were members of the Floris de Vijfdelaan
||Any exhibition / art / artefacts involved
Boijmans Van Beuningen and Showroom MAMA mainly exhibited contemporary
visual art. New works were also produced at MAMA and in the studios.
||Any follow-up / longer-term contact with the target
The De Strip ('The Strip') project was wound up on 23
May 2004 and will have no immediate follow-up. In the meantime, the
Municipal Authority of Vlaardingen is working with the Waterweg Wonen
housing association on a new cultural plan for the location.
||Involvement of other partner organisation
Various parties were actively involved in developing the project.
There was intensive cooperation with Abdelakil Benomar, a Moroccan
community worker, and members of the residents association of the
block of flats above the strip were also involved in the project.
Residents and neighbours came up with their own ideas for using the
different spaces. These parties were also involved in openings, presentations
and other activities.
||Key words to reflect the concept of the project
'Curiosity has resulted in attention being focused on something
that used to be invisible.' (Michelle Provoost, 'Where
is this? Post-war residential areas: unknown territory')
Type of project
Virtually all the senses came into play while participants took in
the exhibitions and watched films, listened to music, worked with
their hands and cooked meals together.
many people were involved?
|| As direct participants
Twenty-five (Jeanne van Heeswijk, Museum Boijmans Van Beuningen, Showroom
MAMA, Peter Westenberg, fourteen users of the guest studios, seven
people/organisations who put on presentations in the 'Until
We Meet Again' vitrine).
The project was primarily intended for the neighbourhood residents
and the residents of Vlaardingen; in addition, it reached a regional,
national and international public.
|| As indirect beneficiaries
|| As staff
One graphic designer; one photographer; one writer; four attendants;
staff from Boijmans Van Beuningen and Showroom MAMA, Waterweg Wonen
and the Municipality of Vlaardingen; two technicians; and exhibition
Variable by location. At the Boijmans venue, the public was slightly
older, while mainly young people visited the Showroom MAMA space and
the Uit+Thuis videotheque. The studio spaces reached very
diverse target groups throughout the duration of the project.
Disadvantage due to social or economic factors, discrimination or
|| Economic disadvantage
Westwijk is a regenerated neighbourhood from the 1950s with relatively
cheap housing. Consequently, the income of the residents in this area
is on the low side. The incomes of the participants from outside the
neighbourhood were more varied.
|| Belonging to an ethnic minority
As a neighbourhood, Westwijk is very ethnically and culturally diverse,
as were the participants who lived there. This was less so with participants
from other areas.
|| Migration / Immigration issues
Various, from neighbourhood resident to policy maker.
Mass lay-offs in the 1980s largely determined the participating target
group's social position. Nearly all the primary participants
had retired by the time that the project took place.
and lessons learned
|| Evaluation process
A publication to which writers and photographers contributed was produced.
The publication contains an overview of the various activities, as
well as a collection of views on the problems faced by such areas.
No separate evaluation report has been planned.
Individual evaluation: Once the project finances have been settled,
an individual evaluation with the owner of the location, and possibly
with the municipal authorities, will be held. A more informal evaluation
took place with the others who were involved.
||Overall learning points
Because the project was concluded less than a year ago, it is
difficult, if not impossible, to determine at this time what the long-term
results will be. While new contacts were made, it will take several
years to determine what results these will have had.
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